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Creating_Content_The_Easy_Way
| Creating Content: The Easy Way
There is little doubt that quality content has a number of real
benefits for your web site, not least increasing levels of
repeat visitors, and valuable revenue streams such as
advertising and the sale of products or services related to the
content you provide.
The only difficulty is that creating such content can be costly,
taking up valuable time and resources. This article examines
different ways you can add content to your web site quickly,
giving you maximum benefit for the minimum cost.
Syndicated Content Streams
Syndicated content is content provided by others for use on your
web site. Certain sites provide 'content streams', where you can
simply place a few lines of code on your web page, and forget
about it. The content provider then regularly updates the
content it provides. The end result is that your site remains
fresh and dynamic, at virtually no cost to you.
The content provider either charges a fee for the privilege of
using their content, or they prefer to benefit through traffic,
such as by placing a link adjacent to or within the content. One
provider at interestalert.com even offers to pay you for adding
a news feed to your site.
Here are a few examples of some content providers you may wish
to try:
1. http://www.1afm.com/free_content/ - provides a range of
different content types such as news headlines or jokes.
2. http://submityourarticle.com/syndicate - a number of
different content feeds you can add to your site, displaying
articles relating to internet marketing and online business.
3. http://www.brainyquote.com - adds 'quote of the day' to your
web site, from a range of different topics and authors.
4. http://freesticky.com - an index of resources you can use to
quickly add content to your site, with a wide range of content
areas to choose from.
Free Reprint Articles
Free reprint articles are a type of syndicated content, and they
are widely available.
The benefit for you is the provision of quality content on your
web site, attracting targeted visitors via inbound links from
the search engines. The benefit for the author of the article is
their name and URL in the resource box (or 'author bylines'),
which builds up targeted traffic to their web site, and builds
up their 'brand' and online credibility.
Here are just some places where you can find articles to quickly
put up at your web site:
1. http://articlecentral.com 2. http://goarticles.com 3.
http://ideamarketers.com
Invite Content
Add a page to your web site where you invite your visitors to
submit their content, in return for a link back to their own web
sites. This will give you a steady stream of content you can
choose from, and save you time in searching for it elsewhere.
As a twist on this, if you create original content on your own
site, make it easy for visitors to use it on their own sites -
remember, many of your visitors will be actively or passively
looking for content for their own web sites. Just make sure they
always include a link back to your site in return, so that you
stand to benefit too.
Over time, as well as increasing the amount of content on your
own site, providing your content to others will gradually but
significantly increase your traffic levels, and is far more
effective than the more popular 'link swapping' craze, that
usually just leaves your link sitting unclicked in an unvisited
links page.
The common phrase is that 'content is king' - the Internet is a
content-driven medium, and the more successful web sites are
those with the best content. By using some of the techniques
above, you can increase the amount of quality content on your
site with the minimum amount of effort and expense.
About the author:
Steve Shaw creates systems and software for effective
e-marketing. His powerful PopUpMaster Pro software creates
popups that beat the popup blockers and can significantly
increase your conversion rates. For more information:
http://www.popupmaster.com
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