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Creating_Your_Own_Product_Testing_The_Market_And_Finishing_Your_Product
| Creating Your Own Product: Testing The Market And Finishing Your Product
Copyright 2005 Ronald Gibson
Now that you know what you want to write about, the next step in
the process is to gauge the amount of interest there is in your
upcoming product.
You can also do a quick search on The Dowser (download the free
version at http://www.keywordempire.com/keywordempire.exe) to
see what types of searches folks are doing with regards to the
subject you have chosen to write about. Simply type in the
keywords of your subject or just type in your subject itself to
see what 'pops' up. This will let you know just how many people
are interested in learning more on that particular subject. And
it will also give you some great information about the ratio of
current websites on the subject to those people searching for it.
But that's not the only way to perform testing on your subject
matter of choice.
Forums are a fantastic way to ask some questions about your
subject and get real answers from real people. Plus it's a
wonderful way to find out how much interest there is from others
about your topic. To go one step further, you could ask specific
questions and incorporate those into your ebook chapters based
on what responses you get.
But remember, we're only trying to find information that can be
added to, or enhance, our niche product that we've hopefully at
this point already started. Also a good tip is when writing you
don't have to necessarily write in order. Of course, keep the
product in a specific order by using your chapter outline so
that it has a general flow once it's all finished and compiled.
But behind the scenes while you are writing it all up, it may be
easier for you to write on a certain portion of the product
before another, without following a 'beginning to end' style.
The best way to create a popular 'niche' category information
product is to combine that which you have knowledge of, like a
personal hobby or your current career, with those terms, or
keywords, that are at the top of the search engines. But you can
create anything you want, whether it's popular or not and still
get people to purchase it with a little trick that many
successful internet marketers, including ourselves, use. And
that is...
Offer your customers a way to make money with your product!!
Whether it be giving them resale rights with their purchase,
offering them an exclusive joint venture partnership to become
an affiliate and earn a percentage of the profits when reselling
your product, or giving them several other resale rights
products from within your product that enhance your product and
stick with the subject matter the best you can. Giving them
something that they can use to make money with will indeed get
you more sales.
Remember, nothing is ever written in stone when it comes to the
internet. Since things change frequently there is always a
chance that something that was popular yesterday won't be
tomorrow. Keep this in mind when writing too. A quick example is
that many older book titles on marketing and self-improvement
have been storming onto the ebook scene as of late with the
trend of Public Domain product compilation. So if you think that
your subject won't have ANY audience, you couldn't be more
wrong!
Chances are good that someone will want to read what you have
written. Even if no one has heard of you. That doesn't matter.
What does matter is that everyone has a unique way of looking at
and solving certain problems. No two people see things the same.
My point is that even if there are hundreds of ebooks, special
reports, or articles that cover the very same topic that you
have written about it won't be filled with the exact same
information. That's why you see literally thousands of ebooks
covering the same subject matter, but often adding the author's
own unique spin on it.
And if you are worried about the length of your particular
product, don't be. There are more important things to be
concerned with than something as trivial as length. Believe me,
there are some marketers out there that sell 5-15 page reports
that sell very well for them and for a reasonable price too. How
do they do it? Because they focus on the WAY in which they have
provided the information to their customers, and that they are
providing good, high-quality, useful information to their
customers, site visitors, or newsletter subscribers. You can do
the exact same thing with your products so long as you too are
providing good, high-quality,useful information on your subject
matter of choice.
Always remember to be original with your writing. A good way to
be sure you are in fact being original is to write how you
speak. Don't use a huge amount of big words you yourself don't
understand and expect your readers to! Writing how you speak
will also make the task of writing a lot easier for you.
Especially if you think of it as if you were creating your
product for a good friend, or your significant other.
And never forget that nothing is perfect. Sure, feel free to
re-read, revise, and retype your product. But don't just let it
sit there and do nothing with it because you feel it's not good
enough. Get your product out there, even if there are a couple
of typos or a point you forgot to cover. It doesn't matter. What
matters most is that you finished it the best you could and you
weren't afraid to get it out there to the public.
"You don't have to get it perfect; you just have to get it
going…"
Once you make it past creating your first product, any others
you create will be a breeze. Getting started is always the hard
part so cross this hurdle first!
About the author:
Ronald Gibson is a Web Designer and Internet Marketer. He is the
Webmaster of AffiliateUtopia.com, which offers information about
some of the best money making opportunities on the Web. For more
information, visit: http://www.affiliateutopia.com/ and
http://www.affiliateutopia.com/blog/
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