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Drive_FREE_targeted_traffic_to_your_site_using_eBay
| Drive FREE targeted traffic to your site using eBay
In the world of SE optimization, the commonly used techniques
have been heard thousand of times...PPC, higher search engine
placement, newsletters etc
What I want to show you today is a legal technique which is
completely FREE, and that I have been using for about a year
with great success to sell ebooks with resell rights
, to drive targeted traffic to your website using nothing
more than eBay!!
Before you read on let me tell you a story: when i first wanted
to start selling ebooks on the internet I didn't have a clue
about how to do it, so I looked at the websites of people who
were already doing it. There was one seller who had about 300
daily listings on eBay (for 300 different ebooks!!!): he had a
link that pointed to his own website, in this website he did NOT
sell products, he only had links to his ebay store: this is a
key thing to understand in eBay policy!! You CAN link to your
website if it has valuable information about the products you
are selling, but you CAN NOT link to your website if you're
selling products directly on it (because eBay won't get any
commission that way)...
Back to the story: one day, eBay suspended this seller's account
because of their "downloadable media policy"
(basically, they suspected some of his ebooks of being
copyrighted and sold illegally), so he transformed his own site
in a real, stand-alone ecommerce store. The store was designed
VERY poorly, with sloppy graphics, absolutely NO SEO, no
descriptions for the products etc. Next thing i know: I visit
his new website a month later and he has 200 thousands page
views and hundreds of sales. How did this happen?? Simple: he
had links registered in google,yahoo etc (coming directly from
eBay, which has a high pagerank) which were pointing to his
domain. These links alone gave him a pagerank of 2, he used the
emails of the buyers from ebay to send them a message about his
newly opened store...and he had success!!!
So what do you do if you want traffic from eBay?? The main
methods are 2:
1. You set up an eBay store, a new domain with ONLY ebay
listings on it, gather some buyer information from eBay, then
turn your domain to an online store (maybe sacrificing your eBay
account if you really want to keep the link and play dirty)
or
2. You set up an eBay store, then you write a custom ABOUT ME
page (on eBay) with a subscription box for your store/site's
newsletter (this is perfecly legal even if your store is
stand-alone and sells its own products, since people are opting
in). This is more honest in my opinion as it doesnt' break any
ebay policy rule and gives good results on the long run. My
advice is that you offer something free with your newsletter,
then place a link in every ebay listing saying something like
"Visit my About Me page and download your free
ebook now!!" (click this link, it's my About Me page!!)
That's guaranteed to get a lot of very targeted traffic to your
website (since people searched the keywords through ebay's own
search engine, they're already interested in your products) and
it's free, legal, and in my opinion just i n t e l l i g e n
t ;)
About the author:
Albert Z,
culturemedia@culture
-books.com
http://www.culture-books.com<
/a>
Albert Z has been successfully selling e-books on both eBay and
http://www.culture-books.com since 2004, he has experience in
web designing, marketing, promoting and copywriting.
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