Test_Marketing_a_New_Product_-_Before_You_Create_It

Test Marketing a New Product - Before You Create It Crazy notion perhaps but I’ve forged ahead and done it anyway: slung up a temporary site with a sales pitch for a product which I have yet to create - and cheekily signed off with a visitor survey request. But why you might reasonably ask. It’s this way: I’ve launched dozens of self-generated information products over the years; some became winners when I doubted they would, others bombed and disappeared without a trace when I was sure they would prove successful. So I decided on a different approach for this embryo innovation in an endeavour to establish what the market will bear. You see, the optimist in me is 100 percent convinced about this yet-to-be-created merchandise and I’d buy it for sure as it stands in limbo (but then I’m a sucker for a good sales pitch). Would anyone else buy it though? Hence the test before the tweaks Testing and tweaking are the operative words because before I press the button on production this time I want to elicit an indication of prospective consumer reaction to 1)The concept 2)The timing 3)The perceived benefits 4)The sales pitch 5)The price I could use more specialized methodology to find out what I need to know but at this stage in development a piece of wacky marketing won’t hurt. Call it what you will but I reckon it’s a form of inverted thinking: turning the project upside down and starting back to front; first sales pitch coupled with research, then product creation. And an amazing thing happened as I was crafting the web copy My project began to take off in disparate directions, adding new dimensions I hadn’t even considered before, and presenting me with additional challenges to devise an even better product. Will my wacky marketing work? I can’t be certain - but you know what they say - nothing ventured, nothing gained. You may view my idiosyncrasy if you wish at the website featured in the resource box below. About the author: Jim Green is an online enthusiast and bestselling author with an ever-growing string of traditionally published niche non-fiction hard copy titles to his credit. View his test marketing experiment at this website: http://howtobecomefamousonline.howtoproducts-xl.com