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YOU_DONT_SORT_OF_WANT_TO_BUILD_YOUR_BUSINESS_DO_YOU
| YOU DONT SORT OF WANT TO BUILD YOUR BUSINESS, DO YOU?
Copyright 2005 Judy Thompson
One of our local realtors recently mailed an attention-grabbing
postcard, stating YOU DON’T “SORT OF” WANT TO SELL YOUR
HOME---AND WE’RE NOT ABOUT TO “KIND OF” MARKET IT.
Duh --- how many online entrepreneurs do take that approach and
only kind of market their business, as if they only sort of want
to build it?
Our local realtor goes on to state that she will “spend the
advertising dollars necessary to sell your home…”
Are you, as an entrepreneur, willing to spend the advertising
dollars necessary to build your business?
What does the homeowner want to accomplish? He wants to sell the
home quickly, easily, and for the most money possible!
What does your customer want? A customer wants a product or
service that is convenient, easy to use, and worth what he paid
for it.
What does your potential downline distributor want? The
distributor wants a high-quality business that can be easily and
economically promoted and at the same time, have the potential
to make the most money possible!
Now, do you think that my local realtor is just kind of trying
to sell real estate? No, you’d better believe that she is trying
very hard to please the customer. Bottom line: if she pleases
the customer, sells the property, and has produced a good
relationship with her customer, she will receive referral
business and --- make more money!
How many other businesses does my local realtor promote? Answer:
none. Couldn’t you just imagine her working her real estate
business fulltime, and then deciding that she also wants to sell
insurance? No, she has focused on doing the best she can with
real estate and now even has her broker’s license. Instead of
diversifying into another kind of business in order to increase
her income, she now has agents under her who help her increase
her income.
What do we frequently see happen with internet entrepreneurs,
and especially those involved in multi-level marketing (MLM)?
They join a program that they would sort of like to succeed
with, so they kind of market it. Since success requires more
dedication than sort of and kind of will bring, the person turns
to another program and halfheartedly works it, and so on. Its no
wonder that most people do not find success with their internet
marketing.
So, what should you, as an entrepreneur, do or not do?
Let’s look at a very important do NOT. Assuming that you have
taken the time to select a worthwhile business, and not a money
game or lottery, stay with that business. Most successful
marketers recommend that you give a new business at least a year
of serious effort before adding on anything new.
THINGS YOU SHOULD DO.
1. Learn much about a business before you consider joining it.
For example, if you are considering a network marketing
business, you should become familiar with the kind of
compensation plan it has. 2. Learn about the company. What is
the product line? Can you be sold on the products or service?
How long has the company been in business? It needs to have been
around for a minimum of two years or so to have much stability.
3. What kind of help will be available to you to help you build
your business? This is very important. 4. After you join, take
massive action to build your business. Be willing to advertise,
learn all you can about your business, and teach what you know
to others who join with you.
While those tips do not guarantee your success, they will help
you increase your odds for success.
About the author:
Judy Thompson is an experienced network marketer. She is with a
nutrition company that has an automated support system designed
to help you achieve real success. For details, go to:
http://automaticbuilder.com/333015895/?source=SYA905
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