According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent. This is about 17% more than direct-mail campaigns and 73% more th

Creative_and_Profitable_Ways_to_Use_Autoreponders
Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purcha

Autoresponders_Which_Autoresponder_Is_Right_For_Your_Business
Autoresponders, Which Autoresponder Is Right For Your Business?

An autoresponder is a software program that automatically sends a prewritten reply to anyone who uses your autoresponder addres

Use_the_“Reply_All”_Function_in_Email_Judiciously
Use the “Reply All” Function in Email Judiciously

Type “email etiquette” into the search bar of any popular search engine and you’ll get over one million hits. Because email is used so broadl

4_Steps_To_1000_20003000_Subscribers_In_Days
4 Steps To 1,000.. 2,000..3,000 Subscribers In Days!

Everyone who has been marketing online for sometime already know the value of an email list. An email list, filled with targeted subscri

Top_5_Reasons_to_Use_Autoresponders
Top 5 Reasons to Use Autoresponders

One of the best and newest tools out there for generating revenue is the Auto-Responder. If you aren't using this tool in your business you are *losing mo

Email_List_Management
Email List Management

How do you get the most out of your list?

We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?

Once you have a l

Top_Tip_Down editing_Your_E mail
Top Tip: Down-editing Your E-mail

Down-editing your e-mail is a necessary skill that adds to clarity in your communications and helps avoid misunderstandings. In addition, responding point b

Who_Is_Your_Real_Competition
Who Is Your Real Competition?

If you design kitchens, is another kitchen designer your competition? Most likely not. And the sooner you can position and modify your marketing strategy against

Using_Emotional_Triggers_in_Ad_Writing
Using Emotional Triggers in Ad Writing

Writing ads for either your own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will

Top_3_Reasons_Why_RSS_Is_Better_Than_Email
Top 3 Reasons Why RSS Is Better Than Email

Everyone is talking about RSS. Blogs, newsites and the like are putting those little orange RSS link thingies all over their sites. What's all the

How_to_Make_Your_Email_Smile
How to Make Your Email Smile

Technology has a tendency to be impersonal and unfriendly - if you let it. Think of the last time you received an email from someone, read it, and said to yourse

Why_Do_Marketers_Lie_in_their_Emails
Why Do Marketers Lie in their Emails?

Coming as I do from a direct response and direct mail background, I'm familiar with the various copy lines used to encourage people to open envelopes.
4_Tips_On_Taming_Your_Email
4 Tips On Taming Your Email

I remember when I was first introduced to email. I was working in a big corporation at the time. I thought it was the neatest thing since sliced bread. I hit a

Email_Etiquette_V
Email Etiquette V

Further to my previous issues this subject continues – as per request from a reader.

This month I’ll share on Setting up Mail groups and creating signatures for your e