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15_Easy_Ways_to_Grow_Your_Subscriber_List
| 15 Easy Ways to Grow Your Subscriber List
While there are seemingly endless ways to promote your e-zine
and attract new subscribers, here's a list of my favorite 15.
Which ones are YOU using?
Print this out and check those you already do, and note those
you should "get a move on."
___ 1. Tell your clients, associates, and friends. Send out one
of your best issues (or your first issue) as a sample issue,
inviting them to sign up if they like it. (Never sign anyone up
without his/her permission.)
___ 2. Put a signup form on your home page and every page of
your Web site. No matter what page people may land on, this way
they'll know about your amazing e-zine. Don't let them click
away and lose them forever!
___ 3. Use a pop-up or pop-under box on your site. Yes, they're
irritating if abused, but I can tell you they work. Studies show
pop-ups/unders can increase your e-zine signups by up to 10
times! Give it a try and test it. (You can see my pop-under
here.)
___ 4. Offer a free goodie for new subscribers. We all get so
much e-mail these days, that you have to work hard to get
anyone's e-mail address. Offer new subscribers a valuable free
article, report, resource list, e-book, etc.
___ 5. Offer a free sample issue on your Web site or have one
available by e-mail autoresponder. Some people won't sign up for
anything until they can see it first.
___ 6. List your e-zine in free e-zine directories. There are
hundreds of these on the Web where people visit to search for
e-zines on particular topics. Make sure you're here so you can
be found! (One of the best is Charlie Page's Directory of
E-zines.)
___ 7. Swap ads with other e-zines. Search online e-zine
directories for other e-zines whose target readership matches
yours, and contact their publishers. Swap at least three ads in
a row for best results.
___ 8. Buy ads in other e-zines. Again, search those directories
for other e-zines whose target readership matches yours, and see
their ad specifications and rates. Purchase at least three ads
in a row for best results.
___ 9. Plug your e-zine in your e-mail signature. After your
usual contact information at the bottom of all your e-mails, be
sure to include a two- or three-line plug for your e-zine.
___ 10. Get published in OTHER e-zines. There are dozens of Web
sites where other publishers visit to pick up free content for
their e-zines. Why not post YOUR articles there for them to use?
You get free exposure and plenty of traffic back to your site.
___ 11. Do a co-op with other e-zine subscribers. You can
cross-promote with other e-zine publishers on your own, or use
an automated service such as Subscription Rocket.
___ 12. Try a pay-for-subscriber service. These services
advertise your e-zine for you and bring you subscribers
automatically for as little as 10 to 30 cents apiece. One with a
good reputation is Lead Factory.
___ 13. Announce your e-zine to all of the professional
organizations and associations you're a member of. They usually
allow you to make announcements in their newsletters or on their
online bulletin boards.
___ 14. Advertise your e-zine on the back of your business
cards. In the text, be sure to tell people how they can sign up
for your e-zine.
___ 15. Become active in a few online forums where your ideal
readers hang out. In your posts, position yourself as a resource
in your area of expertise, and include a signature file that
promotes your e-zine!
© 2003-2005 Alexandria K. Brown
About the author:
Online entrepreneur Alexandria K. Brown, "The E-zine Queen," is
creator of the award-winning 'Boost Business With Your Own
E-zine' system. To learn more about this step-by-step program,
and to sign up for her FREE how-to articles and FREE audio
class, visit www.EzineQueen.com
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