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Buy_a_home_through_your_home_computer
| Buy a home through your home computer
If you're thinking about buying or selling a home, a good place
to start your search is on your home computer.
A recent study by the California Association of Realtors
(C.A.R.) finds that Internet homebuyers are twice as satisfied
with the home buying experience than traditional buyers.
The C.A.R., which conducted the landmark study entitled
"Internet vs. Traditional Buyers" in fourth quarter 2000, found
that Internet home buyers typically find their Realtors online,
while traditional buyers usually find a Realtor through
happenstance - the Realtor 'farms' their neighborhood or they
call to get information on a "For Sale" sign.
According to the study, traditional homebuyers looked at 15.1
homes with a Realtor before making a purchase, while Internet
home buyers looked at only 7.9 homes with a Realtor prior to
buying.
The reason, says Gary Thomas, C.A.R. president, is that Internet
buyers spend more time doing their "homework" on the Internet.
Internet buyers spent 6.3 weeks researching the real estate
market vs. traditional buyers who spent just 2.2 weeks prior to
contacting a Realtor.
"By the time Internet buyers contact a Realtor, they have a good
understanding of what they want -they know where they want to
live. They've investigated neighborhoods and they know how much
they can afford and what their mortgage options are," Thomas
said. The C.A.R. study found that, overall, Internet homebuyers
are "completely satisfied" with the home buying process (96%)
vs. traditional home buyers (44%).
Internet homebuyers are also more "completely satisfied" with
their Realtors (73%) than traditional buyers (34%). Internet
buyers typically purchased a more expensive home ($403,752) than
did traditional buyers ($321,950). And, not surprisingly,
Internet buyers achieved a higher level of education than
traditional buyers. Internet buyers contacted an average 4.6 Web
sites (excluding mortgage Web sites) as part of their
home-buying process.
The most popular real estate portals are Realtor.com and
HomeAdvisor.com. These sites provide valuable information on the
home buying and selling process, along with all the homes listed
on the national Multiple Listing Service (MLS). Internet buyers
can view homes in any community they wish online, 24 hours a
day. They can remain anonymous and not feel pressured by a real
estate agent. But if they want a home's address, that's another
matter. That's the main drawback to the national sites:
addresses of homes in San Diego (or elsewhere) are not provided.
The Internet homebuyer will have to contact a real estate agent
to obtain them.
One real estate portal that does provide addresses of all San
Diego County homes on the MLS is www.HouseRebate.com. In
addition, the site provides information on the home buying and
selling process as well as discounts to homebuyers and sellers
in the form of cash rebates.
Homebuyers can also find additional listings that aren't on the
MLS by perusing large national sites such as Century21.com,
ColdwellBanker.com and Prudential.com. These sites show their
own listings including addresses, but not other broker's
addresses. Through the power of the Internet, the knowledge base
has switched to the consumer, and with that knowledge comes
power: the power to demand discounts on real estate commissions.
Previously, this knowledge base was only available to licensed
Realtors. Now, homebuyers can expect to be rewarded for their
online time spent researching potential properties. At the
HouseRebate.com site, for example, buyers simply register and
then they can view addresses of every home, condominium and
residential income property in the San Diego area on their
computer screen. They'll see all the specs previously available
only to licensed Realtors, along with photos and asking prices.
Homebuyers can specify the city, Zip code, price range, number
of bedrooms and baths, size of garage, square footage of house
and square footage of lot. They can also check off as many
options as they would like such as pool, den, bonus room or
storage. After the buyer submits a request, they can view a list
of homes online with complete information, including
photographs, that meet their criteria. They'll also receive
daily automatic e-mail notification of new listings that meet
their criteria. They can drive by and inspect from the street
any property without the pesky presence of a Realtor. Homebuyers
will probably get a call from one of the site's Realtors, but
they can easily tell them, "don't call us, we'll call you" when
and if they're ready. And, regardless of what online site they
use, homebuyers can choose any real estate firm to continue
their transaction, including traditional brick-and-mortar firms.
A big advantage of online discount brokerage firms is that
buyers can now obtain rebates up to 1.5% of the purchase price
of their home. Traditional Realtors generally do not offer
rebates to the buyers. For sellers, discount brokerage firms
offer to list homes for up to 4.5% vs. the traditional 6%
commission. With the average home price in San Diego County now
over $400,000, such discounts are worth considering. The 1.5%
savings amounts to $6,000 for a $400,000 home and $9,000 for a
$600,000 home.
Another San Diego-based real estate site provides an opportunity
for "FSBO" (For Sale by Owner) sellers to list their property on
the MLS. www.EfreeMLS.com will list any property on the MLS for
a flat fee of $299 vs. 3%, which is one-half of the traditional
Realtor fee. EfreeMLS rebates the $299 to the seller if they
then buy a property through their service. For homeowners not
looking to buy or sell, but who just want a good reading on the
value of their home, the HouseRebate.com site is an excellent
resource for sales comps: just enter your Zip code and the last
100 sales for that Zip appear.
Online real estate portals also offer lots of educational links
for homebuyers, including information on community schools, a
glossary of real estate terminology in layman's terms, and tips
on preparing your home for sale. Many have links to mortgage
lenders, moving companies, and furniture stores.
And, armed with this information, you can walk into a
brick-and-mortar real estate firm and ask about discounts, as
well. Coldwell Banker is even getting into the discount
brokerage business with Blue Edge Realty. Currently the company
is testing the model on the East Coast and it is not currently
available in San Diego County.
About the author:
Kris Grant is a free-lance writer based in Coronado, California.
Telephone (619) 437-8987 Cell Phone (619) 252-5525 email:
KrisCorona@aol.com
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