Facts_TellStories_Sell

Facts Tell.....Stories Sell. I'm absolutely amazed at the growing number of online businesses with marketing strategies that support and encourage the idea of not having to talk to people. In hopes of recruiting new reps/affiliates, in their advertisement, these businesses will make such claims as, "We'll build your business for you, no need to talk to people". Not only should such claims be viewed as unprofessional and just plain hype, it's clear that they're attempting to appeal to the lazy side of people which can be extremely ineffective when it comes to building a successful business. Think about it. If you're planning to start a business and your marketing approach is to avoid talking to people about your business, how will your business ever grow? More so, if you're "naive" enough to rely on any person(s) or company to build your business for you in lieu of not having to talk to people, youve been given a very distorted view of what making money online is really all about. When it comes to following-up with potential reps or customers, far too many online marketers have decided to hide behind automated tools such as; replicating websites, auto-responders, and email. Personal communication, i.e. "human contact" is the very core and much needed part of any successful business building venture, online or offline. All too often, people have been made to believe that it's actually conceivable to build a thriving business on the internet while avoiding human contact entirely altogether. Nothing could be further from the truth. "High-tech" should never be used in place of "high-touch". They both compliment each other and should always be viewed and used as two parts of one whole. Regardless if you're recruiting, demonstrating, or following-up with a prospect about your business, whenever possible, you should always make human contact top priority. This is what separates the professionals from the amateurs. Relying on your website, email, or auto-responder to do 100% of your recruiting, selling, and or follow-up, is just too impersonal. No matter how great your online tools are, they simply cannot replace live conversation. When possible, I will call a prospect to follow-up with him/her "in addition" to sending them an automated follow-up message. I make it a practice to list my business phone number in my advertising so people can call and ask me questions if they need to. The benefits I've reaped from doing this are too numerous for me to list in this letter. Having a strong online presence is vital, but having a strong human presence through personal contact is critical. Successful business building happens through successful networking and networking requires both online and personal contact! Don't avoid talking to people! Giving special treatment such as following up with a phone call will not only make a lasting impression on your potential rep/customer, it will do wonders for the growth of your business. By making personal contact apart of your marketing efforts, you can put your business years ahead of the competition and reap huge rewards! Remember, facts can only tell, but stories (through human touch) sell. About the author: The author, Bill Faulkner is an 8 year internet marketer. He resides in Santa Barbara, California and is the publisher of CyberNetworks Free Ad Weekly Ezine. http://www.webspawner.com/users/cynetads/index.html