Outlink_the_Competition

Outlink the Competition Many factors will give your website the edge over your competitor's site, but one factor will give you a long term benefit : outlink your competition ! Website marketing companies concentrate much of their efforts marketing directly to the search engines, plus optimizing websites for this purpose, but many good targeted one way and reciprocal links will give a site an added advantage. The trick lies in finding good related sites and directories and get a link to you website. Establishing links from non-related sources to your website will actually do your site's Page Rank more harm than good. It will therefore be possible for a website with 20 highly targeted links to have a higher Page Rank than a similar site with 200 non-targeted links. Get quality sites with quality & related content to link to you. Give other websites a good reason to link to you by having good content on your web pages. Do your website's promotion on a continuous basis. Rather establish 5 quality links in a week, than 20 bad or unrelated ones. The long term results will show. Where your opponent's sites might falter and move down the rankings, yours will on the other hand steadily move up the search engine ladder. Search Engines might change their algorithms from time to time, but good linking will remain an important factor in deciding a website's rank ! Remember, the marketing of any website is a long term project. Nothing big will happen overnight, and patience will eventually pay off. About the author: Brian is a freelance writer, website marketing expert & webmaster of 3 websites, including Rank Advance at http://www.rankadvance.com