The_Importance_of_Articles_in_Web_Promotion
| The Importance of Articles in Web Promotion
No doubt you have come accross this time and time again; to
improve your websites popularity, search engine ranking etc.,
you need to write articles. You will also probably think, as I
did, that I can't do this.
There are ways around this. You can purchase the rights to
articles that will allow you to add your own resource box to the
bottom. The content may not be the freshest and the newest, and
many others may be using the same content or variations on it,
but it is still content with your resource box tagged on at the
bottom. There are numerous article submission directories and
sites on the net, such as the biggies like
http://www.goarticles.com, to small ones like my own at
http://www.directorygold.com/more/article/index.php. You will be
able to submit your article, even if it isn't original, to some
of these without duplicating existing content on the article
directory. This is what I did first.
The next possibility is to go somewhere like
http://www.elance.com, and pay someone to write articles for
you. This is more expensive than the first option, but has the
benefit that the article is original, so it is more likely to be
copied and published elsewhere. Also, make sure you have the
complete rights to the material you commission, so that you may
modify, relabel, or amalgamate into an ebook if you desire.
Usually, you should get several decent articles for the amount
of money you spend.
Finally, are you sure you can't write your own article? That you
haven't found out something in your life that will be of
interest to others? There is a huge list of possible article
subjects at GoArticles and other sites, and you will be amazed
at what you do know if you sit and think about it. After all, as
I said earlier, I didn't think I was capable of writing an
article, yet this is one I wrote myself, and it isn't my first.
If you've made mistakes, an article describing how NOT to do
something can be just as useful as one describing how to do
something. If you still have problems coming up with a coherent
article, jot down your notes and pay someone to ghostwrite it
for you. Again, check sites like Elance for ghostwriters.
Why write and distribute articles in the first place? Free
advertising and promotion. I submitted several articles to a
handful (under five) of article directories. Several days later,
after Google had done a recent crawl, I did a number of phrase
searches on the web. If you enclose your search phrase in
quotes, Google will search for that specific phrase. I searched
for some of the article titles I had posted, and my own name
(admittedly, this is only useful if you have a rare name that
doesn't bring up pages of search results for other people of the
same name). I found the articles I had published showing up on
several websites. What made this even better was that a number
of the places where I found the articles weren't places I had
submitted them to. Other people had taken my articles and
published them on their own websites. So the benefit is, lots of
non-reciprocal links pointing to your website, that frequently
you didn't have to do anything beyond intially publishing the
article to get. Free traffic, advertising and promotion for a
few minutes work.
A final note. Make sure the articles are useful, and not just
promotional sales letters. They don't have to be long, 1-2,000
words is usually adequate as a maximum length for an article,
but don't just publish sales blurb. Your article won't get
syndicated elsewhere, and your reputation will suffer. Get known
as a source of decent quality articles, and you will become
known as an expert.
About the author:
Visit DirectoryGold Web
Directory, with free email, Articl
e Directory, get free content for your website, SE Keyword
ranking Checker and Google PR and
Link Popularity Checker
|
|
