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URL_Where
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Your URL (www) should be everywhere and more. I know many of
you are going to think this is common sense, but how many of
these are you using? Your web address should be on every piece
of anything your business does, period.
Your customers can come from anywhere, at anytime. Yep, the
airport at 3:32 a.m., or how about the car behind you?
Below is a list of some of the obvious and the not so obvious
places you should be advertising your website. Some of them cost
you nothing, most of them cost you very little. Do you want more
customers than your competitors? Then put yourself 'out there' -
more than your competition! You'll be surprised at how much
traffic you can directly generate.
Hopefully you are using all of this first set...
* Invoices - Make sure, or get it on your next re-order.
* Statements - Another one, get it printed!
* Business Cards - Every card should have the website address
and appropriate e-mail address. Letterhead - Right after your
address should be your web address.
* Envelopes - This all goes to Branding effectively and getting
people to your site.
* Company Vehicles - Often overlooked, but I thought I would add
it here... don't forget these!
* Corrugate Products - Each and every package or product you
ship should have your web address either stamped on it (cheap)
or printed on the next run.
* Everything you publish with your company name should also
carry your URL. Your Holiday cards for example...
* Advertising - It amazes me not only how much business spends
on print advertising, but how many of them do not include their
web address in the Ads. It's 'way' better than your phone number
at 5:00 a.m. Saturday morning? You already pay to print
everything, just be sure you're adding the line: www.we are
real.com
Do you have all of those? Good job! Now try these...
You never know where your visitors (customers) could come from.
* Your Answering Machine message..."be sure to visit our website
at www." Your "On Hold" message..."for additional savings, visit
our website at www."
* Include your website business card with every bill you pay!
You'll be surprised.
* On a Bus waiting bench. Just your URL, thousands of people
keep seeing these every-single-day.
* Engrave the bottoms of your gym shoes. This way, everywhere
you walk in the mud or snow leaves your URL impression... C'mon,
laugh with me!
* Clear window stickers - The greatest invention, removable, for
car window, car door, trunk, etc. * License Plates or Frames -
If legal, make your "other plate" an Ad for your website!
* Bumper Stickers - Don't laugh, - you can make them classy, and
they're inexpensive to boot! Use for cars, sponsorships,
tradeshows, mail one with every order, etc.
Best of Luck in your Business Promotions!
http://www.hyperformancemedia.com ss@hyperformancemedia.com
About the author:
Scott is the Founder and Sr. Project Manager for Hyperformance
Media.com, a Technology Marketing Company serving online
businesses since 1996. His 23+ years of experience in the
computer industry will help you succeed. Their website offers
free education & resources that will assist any business in
successfully & ethically marketing their company online.
http://www.hyperformancemedia.com ss@hyperformancemedia.com
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