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Website_Promotion_-_Writing_Articles_Generates_Traffic_Four_Different_Ways
| Website Promotion - Writing Articles Generates Traffic Four Different Ways
There are many different ways to promote your Website in order
to generate traffic. Most of them cost money, but one of the
most effective techniques is free – writing articles about
topics relating to your Website and submitting them to “free
content” sites. It’s easy to do, takes relatively little time,
and can increase your Website traffic in at least four different
ways.
The article-writing technique is simple. You
write articles about topics that relate to your Website. The
articles don’t have to be overly long or complicated; 250-500
words will do nicely. Then you submit them to “free content”
Websites that publish them and make them available to their own
readers. This helps your own Website’s traffic in four different
ways:
Your article on the free content site
contains a link to your own Website. Readers of the article may,
if they choose, click on the link to pay your site a visit.
The free content site makes your article available
to other Webmasters who may wish to publish the article on their
own site. If they do, your article will include a link back to
your site, and anyone who reads the article on that site may
click on the link to pay your site a visit.
As
your list of published articles grows larger, and more and more
of your articles appear on different Websites, the cumulative
total of links to your own Website increases. The major search
engines place a lot of significance on incoming links to
Websites in order to determine the “importance” of a particular
Website. The more incoming links a Website has, the more
“importance” a search engine attaches to it. This can
substantially your Website’s placement in search results when
someone searches for your Website’s topic.
Search engines do not just index Websites; they also index
published articles! The major search engines may also index any
article that you write about your own Website’s topic. When
someone searches for that topic, the list of results may show
your Website, as outlined above, or it may show articles you
have written about the topic. Either one provides an opportunity
for a visit to your Website.
Writing articles
about your Website’s topic and submitting them to free content
Websites is a tremendously cost-effective way to increase
traffic to your site. Your articles get read, links to your
Website get spread around the Internet, and search engines
become aware of both your articles and your Website. It often
takes only 15 minutes or so to write an article and just a
minute or two to publish it. This time is clearly time well
spent.
About the author:
©Copyright 2005 by Retro Marketing. Charles Essmeier is the
owner of Retro Marketing, a firm that operates several retail
Websites, including AluminumChristmasTrees.net, a site devoted
to vintage aluminum Christmas
trees and accessories, and RarePinkFloyd.com, a site devoted
to rare records, compact discs and by the band Pink Floyd.
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