What_Can_My_Article_Be_About
| What Can My Article Be About?
So you’ve caught on to how important it is to write articles on
the Internet if you want to promote your services and products.
And you know you should be writing them. But you, yourself, see
articles you know no one’s going to pick up because they’re
advertisements, or boring, or full of grammatical errors and
typos.
In other words, you’re seeing a lot of the same of thing, and
you’re also seeing a lot of things you know aren’t print-worthy,
and wondering what you can do that’s different.
Or perhaps you aren’t good at writing, don’t like to, or simply
do not have the time. Anyone who is building a business or
practice has their hands full juggling too many balls already,
and if writing isn’t your forte, you likely do not have time to
become good enough at it to be effective.
Here’s an idea. How about the interview? It has extra validity,
because it’s about you, not by you; and well-written interviews
are always interesting to read. There’s an art to it, but a
professional writing service knows how to do this. And best of
all – you don’t have to write it yourself!
Here’s how it works. The writing service will research your
services and products, and then interview you on a topic or
topics, depending upon what you want to emphasize. A series of
interviews is always a good idea, but you have to start
somewhere.
The service should provide you with a writer with an established
reputation who is recognized on the Internet for his or her
quality writing and substance. This will increase the chances of
the article being read and also of being published. Perhaps more
than if you wrote it, if you are a newbie on the ‘net. Not
because you aren’t good; simply because your aren’t known.
The cost is usually quite reasonable considering the exposure
this gives you, the neutral 3rd party effect, and the
endorsement of a qualified writer.
An experienced interview-writer can usually gather the
information they need in a 40 minute phone call after making a
quick study of your website, and maybe an email or two with
points you want to emphasize.
You can also present an article you’ve written which can be
“tweaked” into an interview by an experienced writer.
The most important point is that the professional writer will
also be experienced in marketing. She or he can then shape the
interview so that it brings out what needs to be emphasized, and
what will be of interest to your target market, written in a
style that will appeal. They also will be skilled at making the
special points the prospective consumer needs to know about.
Another reason for using an experienced third party is that in
many cases, you are too much in the forest to see the trees, or
did not get your degree in marketing! (Why would you have?
You’re a business person, or professional, not a marketer!)
Here are a couple of examples from articles submitted this week
to one of the popular article-bank websites where the writers
could’ve used some assistance from a professional. Their names
will not be given to protect the guilty:
1.“Imagine my surprise and delight this weekend though, when I
just happened to glace [sic] at the website traffic stats of my
oldest, and very first, domain name.” This glaring typo appeared
in the article of someone advertising to write Internet copy for
others. [sic] means “there’s an error here in the original, not
in the way I copied it”.
2.“What really amazes me, with all the personal and professional
development seminars people attend, from executives in corporate
world, business owners and employees alike, very little
investment has been made into the way they look … personal
image.”
3.“The Final Word Looking successful is just as important as
being successful.”
Ironically, as the last example is attempting to say, impression
makes a difference, and you often don’t get a second chance.
What the writers were trying to say had validity (I think), but
because of the poor grammar and typos … well, the impression is
a bad one.
One way you can really shine is to have good articles by you and
about you on the Internet. They last a long time our there in
cyberspace, so give it some thought.
About the author:
©Susan Dunn, MA, Marketing Consultant Coach,
http://www.webstrategies.cc . We will submit your articles on
the Internet, and write articles and interviews. Automated,
affordable, huge submission list. We edit and write ebooks, and
do market launch on Internet. We design websites and sales
pages. Mailto:sdunn@susandunn.cc for fees and more information.
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