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What_should_I_sell_On-Line
| What should I sell On-Line
One of the first things you will have to decide when setting up
an Internet business is whether you want to sell a product or a
service, both of which have their advantages and disadvantages.
Products: Advantage: unlimited income potential because you are
not constrained by time, the way you are with a service (the
more product you sell the more income you make - especially when
you are automated). Disadvantage: requires stocking and shipping
(or drop-shipping from a supplier). Disadvantage: generally
requires you filling large amounts of orders to make a
reasonable living, unless you have a product with a very high
profit margin. Services: Advantage: it is easier to make a
profit quickly because the entire price of a service is paid to
you (except for any overhead). Advantage: services can generate
a great residual income because the client may want to hire your
services again and again. Disadvantage: you are limited to a
modest income because you can provide only so many services each
day (unless you hire employees to perform services for clients).
In my opinion, selling a product online has, by far seen the
biggest profit potential in the long run. Once you get a
successful product, you can automate the system and move on to
new products that will generate multiple streams of income. If
you need immediate cash flow, providing a service is the fastest
way to produce instant income... but it will never pay off as
big, in the long run, as selling a product with a high profit
margin. If you sell a service, think about how you can transform
it into a product. One of the best examples I can think of is
regarding the people who submit websites to search engines.
Because the competition got so fierce and their business began
to suffer, some wrote and sold reports revealing how search
engines work and tricks for getting sites listed higher etc. The
reports were priced at $20 -$100, and the entrepreneurs in our
example found new markets to tap. I hope this helps in your
future marketing decisions.
About the author:
David Bell is Manager, Online Marketing, at
http://www.wspromotion.com/ , a leading Search Engine
Optimization services firm and Advertising Agency.
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