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Winning_With_Branding
| *Winning* With Branding
*Winning* With Branding by Laurie Rogers
If I were to ask you what K.D. was, you would undoubtedly know
it is a short form associated with Kraft Dinner. There probably
aren't many people who have not heard of "Kraft Dinner" or who
have not eaten it at one point in their life. In fact, if I was
to ask you to take a look in your cupboard now, chances are, the
majority of you would even have a box of it in there!
If asked you who Eminem was, the chances are, you would know who
he was too. You may NOT exactly like him or his music, but the
fact is, you still know WHO he his. There's no possible way you
could miss hearing about him, as he is the most talked about
"BAD Boy Rapper" currently in the music industry today.
Now, I am certainly not going to tell you to go out and break
the law to make yourself famous online. Because you want to be
able to actually spend all YOUR hard earned money! Although
branding yourself *effectively* consists of a lot of work, it
isn't worth that kind of fame. If you apply the correct
techniques it will not seem like much "work" at all! Now that we
have that covered I'm going to tell you, what has worked for ME.
When I first became a publisher - I was "widely known" for my
"tell it like it is - attitude". In fact, if you were to go to
my site http://www.optinfrenzy.com/about.html and read all the
testimonials, that's exactly what you would read. My fellow
publishers loved the fact that I had the "guts" to tell people
what I really thought and because they liked my demeanor, they
would send me "referred subscribers" on a regular basis.
Most people are familiar with me because I co-authored a best
selling ebook with Jimmy D. Brown, (Ezine Resource Guide). But
despite that there were a lot of people who still had NO idea
who I was. So, I began writing a lot of articles on a VERY
controversial subject - "SPAM", which in turn, gave me the
opportunity of becoming a "Featured Writer" for one of the
internet's most "prominent" ezines - DEMC.
If you want to WIN with Branding, this is what YOU need to do:
1.) Give people ONE thing that they can associate YOUR name
with. And as an eg., the VERY first thing that people see in my
signature file is - Laurie Rogers is the Co-Author of Ezine
Resource Guide. Hundreds, if NOT thousands of people own that
book, so when people read it, they know right off the bat, WHO I
AM.
2.) Don't be afraid to step outside YOUR comfort zone at times
to get "KNOWN". Write about popular topics, BUT use a different
approach than other people do. Compare topics to applicable
scenarios that you see in "real life", just as I did above with
"Kraft Dinner and Eminem". Make your article one to REMEMBER!
3.) Express YOUR TRUE feelings to your audience and be YOURSELF,
you will get more referrals and RESPECT for it in the long run.
3.) Be CONSISTENT! Just as it does with everything else, being
consistent PAYS OFF in the long run. This is exactly where
people FAIL because they are NOT consistent with their efforts.
They don't advertise on a regular basis, which means LESS sales
- Branding works the exact same way, the more promotion you do,
the more recognition you will receive.
By using the techniques above, YOU can easily WIN with BRANDING
- I guarantee it.
About the author:
Laurie Rogers is the co-author of the Ezine Resource Guide.
http://www.zineadz.com/erg.html She is also the owner of 3
SUCCESSFUL businesses, including Optin Frenzy - a paid list
building service http://www.optinfrenzy.com Laurie is also a
feature writer for DEMC eMagazine http://www.demc.com
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