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How_to_run_an_e-commerce_business_on_3000_per_year
| How to run an e-commerce business on $30.00 per year
Lots of people dream of owning a small business and working for
themselves. Usually they get discouraged by the high cost of
starting a business. However, in today's economy, you don't need
a lot of money to start an e-commerce business. In fact, all you
need is $30.00
To run a professional, successful e-commerce business on the
Internet, you need 9 things:
1) A top level domain 2) Web Hosting (with no 3rd party ads) 3)
FTP access to your web host 4) E-mail 5) E-commerce hosting
(shopping cart) 6) Ability to accept major credit cards 7) A
product or service to sell 8) Web Content 9) Traffic to your web
site
All of these usually cost money. However, if you've got the time
and energy, you can do it all for only $30.00 per year. This
article will explain everything you need to setup your
e-commerce business for the price of a dinner for two at an
inexpensive restaurant. So skip your next meal and put this plan
into action. It will be good for your health and your financial
health.
Let's get started. First, you will need to register a top-level
domain. This can be tricky. However, if you throw in enough
dashes in your domain, you should be able to find a name
relatively simply. For instance, if you'd like to have a domain
called fleacontrol.com, you'll find the domain is already taken.
However, if you try flea-control.com, you may find the name is
available. Now here is a real surprise, all else being equal,
flea-control.com is a better name to use than fleacontrol.com.
That's because your two words in your URL will be searchable and
will be included in the list of key words for your web site.
Think about it, no one searches for fleacontrol on Google.
However, they may search for "flea control" So how do you find a
name. You go to
https://secure.arishost.com/join/affiliate.cgi?af_id=1488 and do
a search. ArisHost will tell you if your name is available.
Once you have found a name, you then need to register that name
and find a company to host your content. Now is the time to get
out that $30.00. The cheapest way I have found to register a
domain and get web hosting and get FTP access and get e-mail is
through
https://secure.arishost.com/join/affiliate.cgi?af_id=1488 They
charge only $30.00 for all of that. It is the best deal I've
found on the net. They also have world class support for their
sites and can even do web development for under $10.00 per hour.
If someone can find a better deal than that, please let me know.
OK, we are half way done. Now you need an e-commerce hosting
solution. Unless you are prepared to write your own shopping
cart software, you will need some way to capture all the sales
on your web site, add up the totals for each product purchased,
compute sales tax and shipping, obtain payment information, and
finally get that information back to you so you can do something
about it. Here's the good news, you can do all of that for free.
All you have to do is sign up for a free shopping cart at Mal's
e-commerce. Here is the link: http://www.mals-e.com/ Mal's
offers a very simple and powerful e-commerce solution for free.
That's right, it's free. They do have a premium option which
lets you link to your merchant account, but for your brand new
site, you probably won't need the premium features for at least
6 months to a year.
Now you need the ability to accept major credit cards. I
struggled with this option for quite a while. There are several
options available, but I think the simplest option is to open up
a PayPal account at http://paypal.com. No other service I have
found offers the ideal combination of low transaction rates,
acceptance of all major credit cards and no start up fees. The
one downside to using PayPal is that they require your customers
to have a user name and password. While this is free for the
user, it puts some of them off. OK, it's not a perfect solution
but the ideal solution costs at least $199.00 in signup fees
then about $10.00 to $35.00 per month in additional fees. That
is simply not acceptable for a brand new business trying to make
something happen on a tight budget. So start with PayPal and if
you get successful, then switch to a merchant account.
The last three items require more time than money. You need a
product or service to sell. Again, you can get this for free.
There are all sorts of businesses on the Internet that want you
to sell their products. If you do a search for the word
affiliate in Google, you will find thousands of companies
wanting you to send traffic their way. In exchange, they will
give you money. However, you may also have some physical goods
you'd like to sell. Find something that interests you then find
a manufacturer or distributor who will sell you the products at
wholesale prices. This is not hard to do. You simply need to do
some research and make some phone calls. You can pretty much
become a retailer in any business.
Now you need to write your content. Your content should be
written in HTML. If you don't already know how to write HTML, a
good place to start would be
http://hotwired.lycos.com/webmonkey/
The last thing you will need is traffic. You are in luck on this
one as well. These days, one of the best ways to generate
traffic is to be highly listed on a search engine. The king of
all search engines is Google.com. They get about 2/3 of all the
search traffic out there. Therefore, if you are trying to build
a business on a shoestring, you should optimize your site for
inclusion in Google and submit it for free. However, you need to
be very, very careful before you submit to Google the first
time. I highly recommend that you research exactly how to
optimize your site before submitting for the first time. You can
visit http://www.rankwrite.com/articles.htm for some helpful
information in optimizing your site. The reason you want to be
careful is that it takes about two months for Google to list you
in their site. If you get a poor ranking in Google, they will
take longer to visit your site the next time to update their
database. This can cause you to have few to no visitors for
months.
OK, that's it. There is no reason in today's economy why you
can't be successful without spending a lot of money. Of course,
this all requires time and effort on your part. If you prefer to
let someone else do all the work, that's where I come in. I run
a business called resqpc.com. I can do all of this for you. Just
don't expect me to charge you only $30.00. If you have any
questions, just drop me a line. Good Luck.
About the author:
Paul Holstein is the developer of CableOrganizer.com, a web site
dedicated to providing cable organizers and other products for
your wire management needs.
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