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Knowledge_process_management
| Knowledge process management
Knowledge processes cannot be managed following the standard
business process management paradigm. In the following article
some guidelines are given for organizations willing to better
manage their knowledge processes.
In the last few years a lot has been written about Business
Process Management, and about technologies supporting it such as
BPMS, SOAP and Web Services. Most of these theories, tools and
techniques refer to processes of a highly structured nature.
Typically, BPM theorists and practitioners have focused on
highly structured processes, like back-office processes of
industrial or administrative nature. These processes are highly
standardized and repeatable, produce a consistent output and are
likely to be automated in part or end-to-end (STP). All process
instances are executed in a very similar way and it is easy to
draw a flowchart detailing the sequence in which tasks are
executed. It is also possible to formalize the business rules
that guide decisions, normally based on the evaluation of some
process variables.
But recently other kinds of processes have caught the attention
of process management specialists. They are known as knowledge
processes, or knowledge-based processes. Knowledge processes can
be defined as "high added value processes in which the
achievement of goals is highly dependent on the skills,
knowledge and experience of the people carrying them out". Some
examples could be management, R&D, or new product development
processes.
Knowledge workers carry out these processes by taking into
account multiple inputs (generally a wide set of unstructured
data and information) to perform difficult tasks and make
complex decisions among multiple possible ways of doing the
work, each one implying different levels of risk and possible
benefits. They are dependent on individuals and it is not
possible to automate them.
One example of a knowledge process is "Marketing a new product".
The same steps are followed each time a new product is launched
(benchmarking competitors, deciding pricing strategy, planning
promotion, etc...), but it is the experience, knowledge and
intuition of the people that drive the process to success.
Multiple inputs to the process exist
Some of them would be competition, lifecycle stage of the
market, brand image, budget, etc...
Complex decisions are made
There are many possible ways to achieve the process objectives
(reach planned sales, leverage brand image, etc...)
Each decision implies different levels of risk and potential
benefits
It is the responsibility of the worker to choose the best one
(low price strategy, aggressive advertising campaign, etc...)
There are three main characteristics that make knowledge
processes different from highly structured processes:
Focus is on communication instead of automation
The key to process improvement is to clearly communicate process
definitions (the way in which the company wants the processes to
be carried out) to the people in charge of their execution
(through training, process descriptions publication, etc...).
The better process participants understand the process
definition, the higher the probability that the process is
carried out according to it.
They are better implemented through obtaining buy-in than
through imposing directives
They are more difficult to implement through discipline than
administrative human-centric processes (although some discipline
is needed). It is better to focus on obtaining buy-in from the
people affected by the processes through early involvement,
communication and expectations management. It is a known fact
that knowledge workers are reluctant to change their habits.
Some say knowledge workers don't like following procedures
because they feel it limits their creativity; but most of the
time they will be happy to follow a procedure as long as they
see value in it, perceiving that it helps them work better and
produce a better process output.
Process definitions are high level descriptions instead of rigid
workflows
Processes can only be defined up to a certain level of detail,
and it is difficult to provide low level work instructions or to
automate decisions. Because they cannot be formalised in detail,
process simulation is rarely possible. Decisions are highly
subjective and too complex to be expressed in a formal language,
as they are taken based on intuition and not on rigid business
rules.
It is extremely important to continuously improve knowledge
processes, by creating an environment through which they can
evolve. This can only be achieved through coordination of
diverse disciplines such as knowledge management, change
management, expectations management, etc... It is crucial to
establish an adequate process context (the combination of
technologies, procedures, people, etc... that support the
processes). The process context must incorporate feedback
mechanisms, change evaluation procedures, process improvement
methods and techniques and must be flexible, in order to be able
to incorporate enhancements in an agile but controlled way.
If the process is instantiated frequently and the instances are
homegeneous, it is possible to create great process models that
dramatically increase the efficiency of the process. The best
way to ensure process improvement is to generate an environment
in which people are motivated, enthusiastic and passionate about
process management.
Most of the time, knowledge processes are collaborative. By
performing a process collaboratively it is possible that each
task is carried out by the most specialised, experienced and
knowledgeable worker in that specific area. Having a net of
relations within the organization is a very important asset for
people executing knowledge processes.
In the last years some organizations have emerged with the aim
of creating professional communities around specific disciplines
such as Software Development (SEI, ESI, etc...), Project
Management (PMI), Business Process Management (BPMI), IT Service
Management (ITSMF), etc... One of the objectives of these groups
is to develop a body of knowledge that compiles the discipline's
best practices in the form of reference frameworks,
methodologies and maturity models. These assets should be
considered by any organization interested in knowledge process
management.
It is usual that knowledge processes take the form of projects
to manage their execution. If the output of the process is a
unique product, managing work as a project will result in
obvious advantages.
There are certain guidelines that can help an organization
willing to improve their knowledge processes:
Provide process description on how to approach work
Try to figure out the best way to carry out a knowledge process,
by making the best practices existing in your organization (or
in your industry) explicit. Publish process definitions in a
format that is easy to consult and understand.
Provide tools that facilitate and standardize work
Decide which tools are best to help knowledge workers carry out
their work. Involving all affected knowledge workers in the
process of deciding which tools will be used is very convenient,
in order to obtain user buy in. It is a good idea to choose a
champion for each tool who will master its use.
Assign owners to processes
Choose a person with leadership skills and the appropriate level
of responsibility and influence and make him/her accountable for
continuous improvement of the process. Give him/her a clear
objective to achieve and an incentive to reach the goal.
Encourage feedback for process improvement
To ensure that the flow of information between executors and the
process owner is fluid, encourage people to contribute to
process enhancement through incentives. Use your imagination to
reward contributors (consider not only monetary incentives).
About the author:
Lucas Rodríguez Cervera is founder and CEO of Nevant – Process
documentation software a company specialized in delivering
process solutions to knowledge based companies. They pioneered
this concept with metoCube.
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