The_Primary_Purpose_of_Business

The Primary Purpose of Business Consider the following quote from author and Fortune 500 business consultant, Lance Secretan: "The primary purpose of an organization is not to make a profit. It is to help human beings grow, express their creativity, contribute their life-source and make the world a better place. The purpose of an organization is to inspire the soul." That's an interesting quote. It may seem a bit in-credible to you. Possibly even irresponsible. After all, how can an organization expect to survive without profit? It has to be the primary focus at every level of the organization. Right? Maybe. As you consider the quote further, you might also consider some of the names on Dr. Secretan's client list. Here are a few of them: * IBM * The Home Depot * Nortel * The American Heart Association * Allstate * Forbes Apparently, Dr. Secretan is saying something many people are ready to hear. At least some pretty "heavy hitters" in the business world are ready to hear it. Frankly, I wish I'd written the statement myself. Maybe you do as well. I'm willing to bet you've at least had similar thoughts at one time or another. What gets in the way of us standing firmly in that possibility? What stops us from actually aligning our actions with the idea that the primary purpose of an organization is to help people evolve, express their creativity and contribute their life-source to the greater good of all? What gets in the way of us practicing "inspiration of the soul?" About the author: Michael D. Pollock is an Executive Success Coach. He works with business leaders, managers, executives and entrepreneurs to help them make a profound impact on the world while achieving a new level of success and fulfillment in their own lives. To learn how he can help you and/or your organization, visit his website at: http://www.michaeldpollock.com.