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Meta_Tags
| Meta Tags
Meta Tags By Clare Lawrence
Meta Tags are hidden description fields that help search engines
to categorise websites. They are also of reduced importance than
a few years ago.
Correct use of meta tags is nevertheless a factor in search
engine algorithms and worth getting right.
A few considerations:-
- Shorter tags are more focused than longer ones. - Usually the
first phrase has greater weight than later ones. - The title tag
is of most value - Description and keyword tags are of lesser
importance
Over recent years, search engines have become much more
sophisticated and are now able to identify the theme of a page
by analysing the text.
It is important therefore to write your page copy first,
ensuring its content is about your chosen theme. Once written
your tags should reflect its content.
e.g. this article is ‘about’ meta tags, a good title would be:-
Title Tag “Meta tags and how to use them” Description “Meta
tags, their content use by Clare Lawrence” Keywords “Meta tags,
title tag, description tag, keyword tags, copy text,”.
Don’t fall into the trap of thinking that meta tags can boost
your sites ranking alone.
To get a good search engine result placement or SERPS you need:-
- Good content, relevant to your chosen key phrases. - Links on
related theme sites. - Meta tags, particular title tags.
Note Tags are third on the list and a long way behind content
and linkage.
About the author:
Clare Lawrence is CEO of Discount Domains Ltd – A leading UK
provider of Domain name registration and Web Hosting services.
Please feel free to re-publish this article provided this
reference box remains together with a hyperlink to
http://www.discountdomainsuk.com Clare can also be contacted on
clare@discountdomainsuk.com.
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