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Bad_Web_Design_Looong_Pages
| Bad Web Design: Looong Pages
One of the sins committed by many inexperienced webmasters is
the creation of very long pages. I've seen this most often on
sites created at universities, although it can happen anywhere.
It's very annoying to run into these amateur sites (although
sometimes they look very professional). On one occasion I found
a site with a 15 megabyte page! No graphics at all either - just
one long, long, long page. I remember surfing to the site (it
was a list of jokes) and I just waited and waited. I could see
from my internet throughput meter that massive amounts of data
was being received so I waited ... but it was ridiculous! I'm
very glad that I have a 1.7mb connection - otherwise I would hit
the top button long before this page was done loading.
Another place that I've seen this is when someone simply posts
some large text files to the internet. They don't even bother to
convert the file to HTML - just link to the text file directly.
While this is a fast way to get something onto the web, it is a
sign of a true internet amateur.
Okay, here's the problems with this practice.
- The majority of people on the internet use normal 28.8 or
slower modem connections. If you have a page which requires over
a minute to download on this kind of connection you've almost
guaranteed that your visitors will go somewhere else.
- Search engine spiders do not like long documents. Many of them
will stop after 100kb or so - it's anyone's guess if the spider
actually looks at a page that is a megabyte in length.
- Many usability studies have proven over and over that it is
very uncommon for visitors to scroll down the screen much (and
often not at all). They will scroll if they read something of
interest, but they will not scroll very far. Most people tend to
prefer clicking on links to scrolling down the page.
- Navigation on a very long page becomes difficult, if not
impossible. One of the major advantages to splitting up a long
document into many smaller pages is the control you gain over
navigation.
- Other web sites will find it difficult to link to specific
content on your page. This is the web, and webmasters want to
link to pages on a site which pertain to their own content. If
you have one long page, you effectively discourage this kind of
linking, which means you will get fewer links. No matter what
you think about intrasite linking (linking to anything except
the homepage), the majority of webmasters will do so. Your best
course of action is to make it easy for them to link to any page
on your site (not, of course, directly to graphics, sounds or
multimedia - that is bandwidth stealing).
You have to remember when you are creating a web site that's
it's a web site. You are not creating a book which goes from
front to back - you are creating a web of links from page to
page.
The really good webmasters learn how to take supreme advantage
of this fact and create web sites that are a dream to navigate.
Pages flow from one to the other, with links here and there
where appropriate. A good webmaster would never (except under
some special conditions) create a huge page of text or graphics
- that's not the way the web works.
So what do you do? Take advantage of hyperlinks and split a
large document up into as many smaller documents as necessary.
Link them together as appropriate. Using this simple technique,
you can create documents that are interesting and in which
visitors are interested (which is what is important, after all).
About the author:
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets.
This website includes over 1,000 free articles to improve your
internet profits, enjoyment and knowledge. Web Site Address:
http://www.internet-tips.net Weekly newsletter:
http://www.internet-tips.net/joinlist.htm Daily Tips:
mailto:internet-tips@GetResponse.com
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