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Inconsistent_Design
| Inconsistent Design
One problem I often see on websites is inconsistent design. This
not only looks unprofessional, but it also makes a site
difficult for visitors to use. I recently visited a site, and
each page was so different from every other page that I thought
I was being sent to different websites. I found it so
disconcerting that I left the site after going to three pages
and have no plans to go back. Do you think I would every buy a
product or service from this kind of site? Not likely.
You want to make your site have a consistent design. By this I
mean that all the links and contact information should be in the
same place on every page. Each page should have the same design
and colors too. A minor change in color isn't really a problem,
but be sure that it's necessary. A change in color or layout
should have a definite purpose and not be done just because you
feel like it or want to show people what a great website
designer you are.
Here are a few design tips to remember when creating a website.
Don't use blinking text. Everyone hates it because it's
so darned annoying. Don't use more than 3 font styles
on a site. Ideally, you should use only one font for the entire
website. You can use a fancy font for your site title, but be
sure to make it into a graphic, such as a JPEG file. If you use
a fancy font, it must be on the viewer's computer or it will be
replaced by the viewer's default font. Keep italic and
bold to a minimum. Use bold to highlight something important on
a page, but if you use it too often people will ignore it. Most
people find italicized letters hard to read, so if you must use
italic, do so sparingly. Don't underline anything that
isn't a link. It's understood that underlined words on a website
are links. So if you have something underlined that's not a
link, when someone tries to click on the word and nothing
happens, they will be upset. You don't want visitors to be
upset. This happened to me a couple or weeks ago. I felt that if
the person didn't know this basic rule, I wouldn't trust him
enough to buy anything from him. Use a font that's easy
to read, like Arial. Virtually every computer, both PC and Mac,
has Arial on the system. So when you design a site using Arial,
you know that viewers will see it the same way you designed it.
Arial is easy to read because it's a Sans Serif font. That means
that it doesn't have "feet," the little lines at the top and
bottom of the letters. Don't use a background that's
either too busy or a similar color to your font. This will make
the text very difficult to read, and visitors will leave
quickly. I've seen a black font on a midnight blue background,
and a white font on a pale yellow background. They were both so
hard to read that I left in less than a minute.
Creating a website that's easy to use and pleasing to the eye
will be a pleasant experience to visitors. This will keep these
visitors on your site longer and increase the chance that they
will buy something from you.
About the author:
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